Kirsten Basford is an experienced senior Marketing and Communications Executive with experience across a diverse range of industries.
Kirsten’s expertise lies in understanding the core target consumer, their behaviour and the ability to quickly and effectively produce communication strategies that cut through to a diverse and often fragmented market, both on a large and small scale. In Kirsten you have a market interpreter. Industry jargon is translated into clear and concise plans that get results.
With 18 years in senior marketing positions and sitting on the executive team for global organisations such as Sony Music, Twentieth Century Fox Home Entertainment, Starbucks Coffee and Jurlique, Kirsten has first hand experience at effective Marketing & Communication strategies in both good times and bad. She has strategic and hands on experience in both key brand messaging and crisis communications to ensure brand consistency and growth.
Kirsten holds a Bachelor of Business with a double major in Marketing & Human Resource Management from Charles Sturt University. She is a natural connector and is well connected. She loves to challenge the status quo and encourages others to think differently. There is always more than one way to do anything. Innovation, Communication, Integrity and Results are at the core of what she does.
If you are looking to work with someone who is passionate and hands-on about creating brand magic, Kirsten may well be your woman. Working to elevate some of the leading brands in Australia has seen Kirsten build a reputation for being high energy, getting fast results and being the ‘go-to’ expert for regenerating consumer brands in difficult consumer climates.
Interested in fast tracking your business success? Contact Kirsten to start the conversation.
“Kirsten was engaged from September 2015 – April 2016 to develop a Marketing Campaign to stimulate retail sales for the completion of Councils $3.6M capital works program in Kempsey CBD. During the two phases of the campaign Kirsten’s ability to effectively engage with all key stakeholders, understand the retail marketplace and develop a multi-channel campaign has resulted in the delivery of a superior quality targeted marketing campaign ‘The Smith St, Experience’.
MANAGER ECONOMIC SUSTAINABILITY UNIT
Kempsey Shire Council