Kirsten Basford


As a sought after Advisor, Consultant and Media Commentator with over 20 years experience working on some of this countries biggest brands, Kirsten Basford is fast becoming one of Australia’s most knowledgeable contributors on Intrapreneurship, and Career Success for women.

As a dynamic and trusted Marketing Director, for brands such as Jurlique, Wella, Sony Music, 20th Century Fox Home Entertainment and Starbucks Coffee, Kirsten learned not only the secrets to boosting super-brands and enabling them to achieve great commercial success but how to fast track her career and survive those middle management years to stand out from the crowd.

With all of this knowledge and experience under her belt, Kirsten is now supporting and mentoring high achieving female intrapreneurs that are in the upward trajectory of their career. The women that have the same super powers of an entrepreneur however they use it within the corporate environment – just like she did. Her focus is to utilize her global corporate knowledge to assist and empower individuals to reach their full potential and for organisations to create increased commercial success from those intrapreneurs already amongst them.


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