Working with Kirsten and her team was great. Kirsten is a strategic thinker that understands consumers and what makes them tick. She manages her team with passion and enthusiasm and gets the best commercial outcomes. As one of the primary agencies she employed, Kirsten led our team with clear direction and her briefs were always clear and succinct. What is most impressive is her ability to mix her creative thinking with the overall business objectives which is the key to her success. I look forward to working with her again in the future.
Principal & Creative Director
Create & Communicate 2c
Being a creative person with no business background, meeting Kirsten was a lightbulb moment for me. Here was someone with brand experience who could see where my business needed to be taken. We have worked together to build our brand and are reaching new and growing markets that we otherwise would have missed if it wasn’t for the “outside” the box thinking from Kirsten. Every step of the way Kirsten has listened to our thoughts, concerns and given guidance that only someone with her expertise could. Working with Kirsten is inspiring and enriching.”
Director & Designer
As a small business owner it’s impossible to be effective in all areas of business, I have a fabulous product but just needed a little bit extra.
I found Kirsten when I really needed an outside view of my business and ways in which to really grow it to the next level.
Kirsten helped me fine tune my marketing to where it was needed and give a structured approach to increase sales and distribution.
It was great having someone see the overall picture and pinpoint the direction needed then guide us through with a well informed plan. I have been able to increase my sales in the existing channel but also open up my online sales and now international expansion. Very exciting times.
Bella Bodies Shapewear
“Kirsten is one of those rare breed of marketers – savvy, strong, clever and truly understands the full spectrum of commercial reality. We have worked together on many occasions and I have always loved her can-do attitude, refreshing approach and the fact she is driven by results. If you’re looking for someone who will leave a little sparkle on everything she works on then contact Kirsten.”
Managing Director – Activations
Dentsu Aegis Network Australia & New Zealand
Kirsten Basford is not your typical professional in marketing, hence her authentic ‘anti-marketing’ tag.
Rather than bore you senselessly with buzz words, SWOT analysis and theory, Kirsten brings her wealth of professional, corporate marketing experience, at senior levels in global brands, to the SME and bigger tables, with a HUGE dose of humanity, fun and permission. I can ask Kirsten any question and know that she will give me a considered and thoughtful response, using the sum of her skills and success in building strong brands.
Kirsten understands the needs of all businesses to spend wisely and track a solid return on their investment. She also understands that not all businesses want to ‘do it’ the way others are doing it – they want to have their own stamp of authentic branding. Not only does Kirsten know this; she encourages it!
If you want to have an expert on your team, who will listen to you, talk with you, develop with you and add the global ability to create a winning brand to YOUR business; I recommend you give Kirsten a call.
Business Owner / Success Coach
helentreloar.com & apeacefulmind.com.au
Having worked in advertising for over 20 years, clocking up many miles of campaigns, in the process I have worked with many marketing heads…
“the good, the bad and the ugly.” Kirsten is none of those. She’s GREAT… She gets it. So get her. Get on with it.
Sam Yeomans Producer
PLAY IT AGAIN SAM
“Kirsten and I worked together at 20th Century Fox Home Entertainment where she oversaw key marketing strategies and media implementation for new release movies sold into retail. We forged a great working relationship and really partnered together on key media, marketing and promotional initiatives. Her retail experience she bought to the role was valued greatly and gave us new insights and ways to work with our key customer base. Kirsten was a delight, very creative and extremely driven with a passion for consumer marketing and delivering outcomes.
Associate Director of Publicity and Promotions
Twentieth Century Fox Home Entertainment
I went to Kirsten for help in taking my successful small business to the next level. I was happy with the progress of my business, but just wasn’t sure how to give it that extra ‘push’. Things were getting stale. And wow, did Kirsten deliver! Not only did she implement new strategies and processes, but she amped up my existing business model…. In ways I never thought of.
Her ideas are revolutionary to say the least and her delivery goes against all trends; bringing to life every possibility. If you’re looking for solutions that are somewhat left of centre and you’re tired of the same-old marketing strategies, Kirsten won’t leave you disappointed!
Adding to her skills, Kirsten’s also happy to share a glass of bubbles and has a cracking sense of humour…. Essential elements to getting the job done.
Lisa Glynn Design
“Kirsten was engaged from September 2015 – April 2016 to develop a Marketing Campaign to stimulate retail sales for the completion of Councils $3.6M capital works program in Kempsey CBD. During the two phases of the campaign Kirsten’s ability to effectively engage with all key stakeholders, understand the retail marketplace and develop a multi-channel campaign has resulted in the delivery of a superior quality targeted marketing campaign ‘The Smith St, Experience’.
MANAGER ECONOMIC SUSTAINABILITY UNIT
Kempsey Shire Council