Kirsten Basford is an accomplished Marketing and Communications executive with experience across a diverse range of industries.
Kirsten’s expertise lies in understanding the core target consumer, their behaviour and the ability to quickly and effectively produce marketing & communication strategies that cut through to a diverse and often fragmented market, both on a large and small scale.
With 22 years in senior marketing positions and sitting on the executive team for global organisations such as Sony Music, Twentieth Century Fox Home Entertainment, Wella, Starbucks Coffee and Jurlique along with running her own successful consultancy with both private sector & Government clients, Kirsten has first-hand experience at effective business growth strategies in both good times and bad.
Kirsten holds a Bachelor of Business with a double major in Marketing & Human Resource Management and is currently undertaking a Masters Degree in Business Psychology.