Kirsten Basford is an experienced Marketing and Communications executive with experience across a diverse range of industries.
Kirsten’s expertise lies in understanding the core target consumer, their behaviour and the ability to quickly and effectively produce marketing & communication strategies that cut through to a diverse and often fragmented market, both on a large and small scale.
With 12 years in senior marketing positions and sitting on the leadership team for organisations such as Twentieth Century Fox Home Entertainment, Starbucks Coffee and Jurlique along with running her own successful consultancy with both private sector & Government clients including two major projects with Kempsey Shire Council, Kirsten has first-hand experience at effective Marketing & Communication strategies in both good and challenging economic climates. As a tertiary qualified marketer, she has strategic and tactical experience in Key Brand Messaging, Category Management, Loyalty Marketing, Traditional & Digital Media, Local Area Marketing, Public Relations and Crisis Communications.
Kirsten holds a Bachelor of Business with a double major in Marketing & Human Resource Management from Charles Sturt University. She is a natural connector and is well connected. She loves to challenge the status quo and encourages others to think differently. As an experienced people manager Kirsten challenges herself and her team to always discover new ways of engaging the target audience and achieving organisational results. Never one to rest on her laurels, Kirsten is currently undertaking a Master of Business Psychology through Newcastle University to further develop her skill set to benefit the organisations that she works with. Innovation, communication, integrity and results are at the core of her professional approach.